Follow these seven simple steps to build the perfect marketing plan: Step 1: Narrow your market focus. Try to describe your ideal customer in the narrowest and most detailed terms possible, as though you’re describing him or her to a referral source Step 2: Position your business. Figure out what you do best and what [...]
Interaction over reach Traditional media such as TV, radio and print play on the number people they are able to touch with every exposure of their material but no one can accurately measure or give a reliable approximate of how the exposure helps your brand. Non-traditional advertising or guerrilla marketing was able to address that [...]
Search Marketing Ideas I’ve divided search marketing into two topics. Search engine marketing (SEM) which is PPC (Pay Per Click) and CPC (Cost Per Click) programs such as Google Adwords that allow you to pay for a sponsored listing in the search results. And search engine optimization (SEO) which is the process of gaining a [...]
Most Indian can’t get through a single week without purchasing a service from a small business. Whether they’re visiting the neighborhood car wash, having an office painted, or getting a home refrigerator repaired, they need the services of a local entrepreneur. It’s the local, one-to-one aspect of service marketing that makes it so different from [...]
Anna Hazare spoke to a group of volunteers from ‘India Against Corruption’, including myself, recently. His speech was peppered with old-fashioned wisdom and spiritual values buttressed with examples from his own life and work. ‘Anna Speak’ has the mark of leadership with a capital L and that’s why Anna is relevant to organisational leadership today. [...]
Follow these seven simple steps to build the perfect marketing plan: Step 1: Narrow your market focus. Try to describe your ideal customer in the narrowest and most detailed terms possible, as though you’re describing him...
There is a thin line between freshening up your design, and taking a step backwards with a redesign. Sometimes a redesign can be subtle and simple, and other times it can be a huge re-vamp of a company and it’s goals. Hereâ...
Interaction over reach Traditional media such as TV, radio and print play on the number people they are able to touch with every exposure of their material but no one can accurately measure or give a reliable approximate of how...
Search Marketing Ideas I’ve divided search marketing into two topics. Search engine marketing (SEM) which is PPC (Pay Per Click) and CPC (Cost Per Click) programs such as Google Adwords that allow you to pay for a sponsor...
Most Indian can’t get through a single week without purchasing a service from a small business. Whether they’re visiting the neighborhood car wash, having an office painted, or getting a home refrigerator repaired, ...
Anna Hazare spoke to a group of volunteers from ‘India Against Corruption’, including myself, recently. His speech was peppered with old-fashioned wisdom and spiritual values buttressed with examples from his own life a...
Facebook is becoming an outstanding traffic generation strategy to drive massive amounts of traffic for extremely low CPC or CPM. I would not say that I am an expert in Facebook Ads, but I have run a number of campaigns and h...